Car Wash Fundraiser to Benefit NASCAR Foundation and Tornado Relief Victims
Birmingham, AL (May 20, 2011) — In an effort to help the victims of the devastating tornados that struck the Southeastern United States, Adamson Ford will unite with Dealers Choice-USA and NASCAR for a nationwide NASCAR Day Car Wash. Proceeds will be donated to the Christian Service Mission to benefit those communities and organization involved in the rebuilding efforts.
Adamson Ford Car Wash Tornado Relief event will be open from 11am-3pm on Friday May 20. For a $10 donation, attendees will receive a car wash and a NASCAR Unites wristband. NASCAR Unites wristbands showcase supporter’s passion for this cause and encourage volunteerism in local communities.
Funds raised through the NASCAR Day Car Wash will benefit The NASCAR Foundation local charities working to help the victims recover from this tragedy. Dealers Choice-USA and The NASCAR Foundation are committed to helping communities that were affected through Dealers Choice-USA and the NASCAR Unites campaign; they have set the goal to raise $20,000 from as many as 20 dealerships in the southeast.
On April 27, 2011, storms ripped through the southeast killing hundreds and leaving thousands homeless. Employees of Adamson Ford are saddened by what happened and feel that “it is our civic duty to help out any way we can” and “are proud to be a part of this conglomerate effort to assist the victims and their families,” says General Manager Tony Russell. “I am really proud of how our employees have come together to help those in our community who were affected by the devastation of the storms. We have been inspired to do everything we can to help rebuild our state and NASCAR has presented a great partnership for Adamson to help accomplish these goals,” adds Marketing Director Sarah Israel.
Kim Rylee from Dealers Choice-USA. “It is horrible what has happened, and we know there are a lot of people who want to help, this event is a great way for fans and local residents to do just that. They can come out and help those in need just by letting Adamson Ford wash their car.”
Adamson Ford was established in Birmingham, AL in 1918 and has been in the Israel family for the last 55 years. Although Adamson’s mission is to provide Alabamians with industry-leading customer service during their vehicle purchase or service experience, owner Bill Israel realizes that the dealership has an opportunity to provide more than just transportation needs to the public. “We have been in the community for 93 years and appreciate that the citizens of Alabama are the ones who have kept us in business this long. We are grateful for any chance to give back and say thank you to the community that has supported us for almost a century,” says Israel.
About Dealers Choice – USA
Dealer’s Choice Inc. (DCI) began in 1990 providing services and partnering with automobile dealerships to maintain customer loyalty and enhance profitability. DCI provides auto dealers with tools and products that enable them to stay in touch with their customer base while providing quality Finance and Insurance products to increase their profit margin. In 2011, DCI will launch the most comprehensive online marketing program that incorporates lead generation, CRM, SEO, Mobile Marketing and Social Media Marketing. DCI’s clients maintain their ongoing relationship with Dealer’s Choice, Inc. because at DCI we view each Dealer customer as if they are our own.
About The NASCAR Foundation
The National Association for Stock Car Auto Racing Inc., (NASCAR) launched The NASCAR Foundation in January 2006. The Foundation is a 501(c) (3) non-profit entity that embodies the compassion of the NASCAR family and its commitment to serving communities. The NASCAR Foundation seeks to raise funds and increase volunteerism to support nonprofit charities and charitable causes throughout the nation with an emphasis placed on initiatives that affect the ability of children to live, learn and play.
The NASCAR Foundation recently launched NASCAR Unites, a campaign focused on raising $1 million and generating one million volunteer hours for children’s charities.
About Christian Service Mission
Christian Service Mission was established in 1970 by Johnny Lynch, a born-again Christian truck driver and volunteer for Jimmy Hale Mission. Mr. Lynch opened a small mission on the southside of Birmingham and was there until the mid '80s. From this small mission came Hannah Home for abused women and their children, and Bethany Home for troubled women. Later the homes were transferred to The King's Ranch while CSM continued its food programs.
Christian Service Mission has entered a new era with a new vision for the next forty years. They see CSM as a valued partner with organizations that are transforming our City. The slogan is "Connecting Resources with Needs."
