Over the years, Ford's advertising and promotional strategy has featured many notable figures. Recently, the company has communicated its on-trend image by associating with champions--Nick Saban and Gene Chizik--and pop-culture icons, such as Toby Keith and Nelly.
However, co-branding alongside iconic figures is not something new for Ford; they've being doing it as long as they have been advertising. One of the best examples is a series of 1949 Ford Service campaigns, created by Theodore Geisel...you may know him better as the one and only Dr. Seuss.
Check out the combination of great minds as Dr. Seuss and Ford Motor Company collaborate in the video below:
"So be sure when you step, Step with care and great tact. And remember that life's A Great Balancing Act. And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed) Kid, you'll move mountains."
— Dr. Seuss (Oh, the Places You'll Go!)
— Dr. Seuss (Oh, the Places You'll Go!)
